Cutting the Sugar: Essential Principles from Spotify During Difficult Times

Sofiia Patratii
2 min readJun 30, 2023

--

During challenging times, companies may face pressure to cut costs. However, HR professionals must carefully determine where to make investments that truly matter.

Superficial perks, like sugar, may provide a temporary boost but lack long-term impact. In contrast, building connections and a sense of belonging are like protein, necessary for a solid cultural foundation.

Take the example of Spotify, where investing in a human-centric approach and fostering solid relationships has improved employee retention and overall business efficiency. This shows that investing in the right areas can create lasting value and prevent the waste of resources.

The HR department at Spotify prioritizes 5 fundamental principles highlighted in their HR blog post. Let’s take a look:

Cutting The Sugar

Prioritize essential initiatives over temporary solutions for lasting impact. Enjoyable initiatives can be beneficial for a strong cultural foundation. Investing in them is crucial for resilience during tough times.

Employee Experience (And Belonging)

Invest in community-building to enhance employee experience and promote belonging, leading to better performance and retention. Strong company culture provides a competitive edge during challenging times and beyond.

Building A Robust Web Of Connections

Encourage team bonding with Work From Anywhere and Echo. These programs prioritize relationships and offer group activities for virtual teams. Promote positive team dynamics and foster teamwork in remote work environments.

Regional Community Building

Unity can be accessed offline. Spotify’s mid-year festival unites band members to celebrate their achievements and foster a sense of global community. Local CommunityX ambassadors ensure that inclusivity is a priority.

ROI Turns To WOI

Spotify values efficient resource management and community building. Investing in human resources is a priority over finances, and the Swedish concept of “dumsnål” cautions against short-sighted cost-cutting decisions that lead to wasted investments.

To sum up, companies can enhance their resilience during and after challenging periods by investing in crucial aspects. Giving priority to the welfare of employees and fostering a feeling of belongingness can result in significant and enduring advantages.

--

--

Sofiia Patratii

Follow me for insider tips and support on talent acquisition. Stay up to date with the latest trends and best practices. Let's unleash the Talent Power now!